You want to be profitable, to attract the right and perfect clients / customers who will benefit from and be grateful for your products and services.

You want clients / customers who feel drawn to work with and buy from you. Your products and services speak to them. There is an affinity. They resonate with what you are offering and are drawn to you. They find you because what you say and do; what you put out to the world attracts them to you.

Here’s something to ponder:   If you want to be more profitable, if you want more of the right people to find you, look at yourself honestly with a focus of letting go of what’s not working.

Your biases may be getting in the way of generating and expanding your success. Everyone has biases. You may not see them in yourself. But I bet you see them in other people.  Biases that block you can run unconsciously; they are so ingrained that you don’t even notice them.

Triggers can be someone’s weight, how they dress, if they smoke, their religion, their ethnicity, the color of their skin or their sexual orientation. Other, perhaps more-subtle triggers are someone’s mannerisms, accent, makeup, and shoes.

I am not saying to disregard your intuition. Always listen to your inner knowing, that still small voice that guides you when you stop and pay attention. What I am saying is to notice when you move away from someone who could be a client or customer because of their packaging on the outside.

People feel when you back away from them - when you discount or judge them. It’s palatable.

There are some great videos about bias. One is of a critically acclaimed violinist playing unnoticed in the New York subway. He is wearing common clothes and looks like a nobody.  His music is amazing and almost no one stops to listen.  People rush by him as if he does not exist, speaking volumes of how we are programmed to be.

This is about helping you not walk away from business opportunities because of your biases, making your unconscious biases conscious!  Choose to be aware, and ask yourself, 'What am I thinking when I see someone on the street? In the news? At an event? What are my first thoughts? 

Notice when you use all or never when referring to a someone, a group or organization. Notice if you put people or whole groups of people in box. Notice how it feels if someone does this to you.

Be open to new possibilities. Drop the judgment and look for similarities instead of differences: 'I wonder what we have in common?'  You might be really surprised to find people you thought you had nothing in common with have a genuine connection, simply because you engaged in a conversation and asked open questions with a genuine desire to learn.

You may notice new kinds of people streaming into your business, and how cool that would be!