Thursday, 26th of April 2018

Thursday, 26th of April 2018

Do you feel that you are sharing WHY you do what you do successfully? (HINT:  It's not money!)

Do you want people to buy from you and share what you do, but don't get customer loyalty or referrals?

Do you wonder how some companies create such phenomenal success and how you can do that too?


Organizations and leaders that know and live their WHY stand heads and shoulders above the rest, and will be here long after the WHAT and HOW organizations and leaders are gone.

Our greatest joy is helping you to discover and live your WHY so that you can create the long-term abundance and success you desire.

You operate on three levels: WHAT you do; How you do it; and WHY you do it.

You know WHAT you do: the products you sell and the services you offer.

You probably know HOW you do it: the things you do that make you different and stand out in a crowd.

But do you really know WHY you do what you do?  WHY does your organization or business exist?  WHY do you get out of bed in the morning? WHY should anyone care?

Money is the result. It’s not your WHY.

People don’t buy WHAT you do or HOW you do it. They buy WHY you do it.

Which sales pitch speaks to you: the first WHAT and HOW sales pitch or the second WHY sales pitch?

  1. We sell motorcycles. We offer great styling and performance at the best possible price. Want to buy one?
  2. We believe in bringing people together all over the world who share a passion for the freedom of two wheels, those with the simple pursuit of chasing their own horizons and following their dreams. We build motorcycles for the total riding experience. Want to buy one?

Starting with WHY makes your products and services sound good.

Starting with WHY connects people deeply and emotionally with the value you bring to the world and keeps them coming back for more.

When you get those customers or clients whose values align with your WHY, they will buy from you over and over again and remain loyal to you even if they can find similar products or services at lower prices.

Look at Apple and Harley Davidson. They don’t have to convince anyone of their value. They are not about reducing prices or offering rebates to generate sales. They don’t focus on how to differentiate themselves from everyone else.

Everything Apple and Harley Davidson does starts with WHY. They sell lifestyles that people connect with on a deep, personal level. People buy their products and services because of what it says about them!

When you understand your WHY, you inspire people to buy from you, work for you and join your cause.

Knowing your WHY injects passion into your work, and that’s very, very good for your business!

You can use your WHY to

  • Ace an interview
  • Hire the right people
  • Inspire your team
  • Guide a single new venture
  • Direct your entire organization
  • Inspire a marketing campaign
  • Transform your corporate culture

Everyone around you benefits from discovering their WHY and from knowing and embracing the WHY of your organization.

When the WHY of your employees, teams and divisions is in alignment with the WHY of your organization, and when the WHY of your organization is a part of everything you think, say and do, you have the foundation you need to experience long-term abundance, contentment and success. 

WHY is no longer ‘soft stuff’ you can ignore and set aside. When WHY comes before WHAT and HOW everything changes. Your teams, your peers, your staff, your divisions, your organization, your clients and customers all connect with you on a self-sustaining, fulfilling level that guarantees you will be around doing business long after those rational ones who only focus on WHAT and HOW have closed their doors or filed bankruptcy.




If you are looking for these results, let's talk. 

To set up a FREE 20-Minute Consultation, text me at  +1 720.936.2634 or email me at This email address is being protected from spambots. You need JavaScript enabled to view it.




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